Sotheby’s International Realty Achieved $95 Billion in Global Sales Volume for 2016
Lancaster, PA (February 27, 2017) – Lusk & Associates Sotheby’s International Realty, a luxury real estate firm based in Lancaster, PA, today announced that the Sotheby’s International Realty® brand reported that in 2016 its affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
In addition, Lusk & Associates Sotheby’s International Realty announced that it achieved $137.7 million in sales volume in Lancaster and the surrounding Central PA region for 2016.
Global Growth
The Sotheby’s International Realty brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
“2016 proved to be yet another record year for the Sotheby’s International Realty brand,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “In just 12 years, we have grown from $4.2 billion to $95 billion in sales volume. Our brand has achieved exponential growth, and I am immensely proud of the hard work and dedication from our affiliate member companies, their independent sales associates and our dedicated worldwide staff. This is a true testament to the strength and international footprint of this extraordinary brand.”
In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
“2016 was a fantastic year for us at Lusk & Associates. We had the opportunity to work with so many truly incredible families in the area sell or buy their homes,” said Anne M. Lusk, Owner of Lusk & Associates Sotheby’s International Realty.
“We are proud of our affiliation with Sotheby’s International Realty and their reputation as a luxury brand,” Lusk said.
Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
Innovative Technology
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Lusk & Associates Sotheby’s International Realty, which has agents in Lancaster and the Central PA region, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Lusk & Associates Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, www.luskandassociates.com.
Based in historic Lancaster County, Lusk & Associates is located near major arteries for business and commerce for south-central Pennsylvania. Anne M. Lusk, the owner of Lusk & Associates, has over 25 years of real estate experience in residential and commercial listings. When Anne opened the office in 2006, she was already a prominent figure in Lancaster real estate and that year was voted the number one Realtor® in Lancaster County by Lancaster County Magazine. In 2012 she became the top agent in Pennsylvania for closed sales volume and was ranked 206th in the country by transaction sides in both 2012 and 2013. By collaborating with some of the finest agents in the area, Lusk & Associates was formed with the goal of bringing a shared vision for world-class service to a broader base of homeowners and buyers. They can expect to receive a unique degree of personal attention, hard work, dedication, and local knowledge that when combined provide an unparalleled approach to real estate. From the first meeting to the settlement table, from buying or selling a first home to centuries-old historic property, each and every customer is made to feel like that they are our only one.
